Goodsmile // Branding

Goodsmile is a startup that provides direct-to-consumer dental aligners at an affordable price. This new company, with no prior branding, needed to take a fresh and modern approach to an industry oversaturated in bland logos with blues and greys. The result was a simple yet quirky wordmark with a vibrant color palette.

Guidelines on minimum buffer space, and alternate wordmarks.

Primary color palette.

Secondary color palette.